Beyond Greenwashing: How to Build a Truly Credible Sustainable Packaging Brand
Introduction: The Trust Crisis Behind Greenwashing In an era where sustainable packaging dominates business headlines, the packaging industry finds itself under unprecedented scrutiny. Consumers, regulators, and corporate buyers are all demanding solutions that genuinely reduce environmental impact. Yet, as the term “eco-friendly” becomes overused, trust is eroding. This is the reality of greenwashing – when […]